As you may know from our blog, last week Regina and I went to the Kilgore Geek Street mini comic con to see how that type of even would work as a venue, and we were very pleased. We learned quite a few lessons from this adventure, and would like to share them with you.
First, keep in mind that if you want to participate in a venue you will need to apply for a vendor space, and probably explain how your product fits in with the theme of their event. In this case, we pointed out the health benefits of essential oils and were accepted as vendors. We requested a standard 10’ x 10’ space with electricity.
When our application was accepted, we found out we would need to provide our own tent, chairs, table, and extension cord. Why the tent? This was an outdoor venue! We purchased a tent for about $100, which might initially seem steep until you realize that to rent the equivalent tent for a single day was $40. Purchase is the cheaper route if we continue to do participate in outdoor venues. We also made sure we had some folding chairs and a couple of tables, one of which was just a standard card table. To keep things looking nice, we used a couple of inexpensive table cloths that matched out tent.
As the day of the event grew closer, we saw a need for brochures and samples. We purchased four different types of brochures and several small boxes of samples from the Young Living website. We stapled our business cards to the backs of the brochures, and used paperclips to attach samples.
On the day of the event, we learned that you need to arrive early to have plenty of time setup, and expect to need some help at least the first time you setup a tent. We displayed Regina’s collection of oils on an inexpensive but classy looking nail polish display shelf, spread out our brochures, had a Windows Surface tablet running with a slideshow on essential oils, a diffuser running with Thieves, and various example products out, including Ningxia Red and Essential Oils of the Bible.
One of our goals was to gain contact information from people that were interested in the oils. We decided to give away one Everyday Oils Kit – interested parties would fill out the drawing information sheet with their name, email, and phone number. We felt like this worked quite well, and did have a winner! Regina also prepared free samples of Ningxia Red for interested parties to try.
Here’s a summary of the most important lessons we learned:
- Arrive early – you want plenty of time to setup
- Keep copies of all your receipts – these will come in handy during income tax time
- Be aware of what’s going on your booth – you don’t want other distributors handing out their cards
- Don’t forget the sunscreen — just because you have a tent doesn’t mean you don’t need sunscreen
- People will buy oils if you have them on hand to sell — considering stocking up on oils like peppermint, lavender, tea tree, etc.
We enjoyed our first foray into an outdoor convention venue like this, and look forward to doing it again. Not only did we feel it was successful, but we had a fun time and met quite a few interesting people.
Have you had any experience with Young Living Essential Oils in a venue like this? If you do, why don’t you tell us about it in the comments below?